Affordable Canadian skincare for women over 40
About Técare
Rooted in research, service, and real-life experience
Our Story
Annette Leclair, the founder of Técare, spent years in the beauty industry. She noticed a frustrating gap: women over 40 just weren’t being seen. No expert to ask, no tailored guidance, and no time to sort through thousands of trending products that didn't speak to your real skincare needs. So, Annette did what few do—she went back to school, dove into independent research, and interviewed over 300 women about their skincare experience.
Our Mission
Técare, a Canadian beauty retailer of skincare for mature skin, was born from those conversations. Backed by research, built on service, and guided by decades of hands-on industry experience, our mission is simple: make skincare smart, approachable, and empowering.
For women in their 40s, 50s, 60s and beyond to feel confident and informed.
Our Founder & CEO
Annette’s passion for beauty began at just 8 years old, when she was selling shampoo to her Barbies during bathtime. After years in corporate marketing, she transitioned to makeup artistry, helping brides across the GTA before returning to Ottawa. What started as seasonal work in a beauty store quickly turned into a leadership role at one of Canada’s largest beauty retailers.
Driven by a desire to create a shopping experience for women in their 40s and beyond, Annette saw an opportunity to bridge the gap in the beauty market with expert knowledge and personalized service. With a Bachelor of Commerce in Marketing and a Master’s in Management Innovation and Entrepreneurship, Annette brings both expertise and passion to Técare. She’s dedicated to helping women make informed, confident purchases and feel empowered every step of the way.
Our values (and how they show up on every shelf)
It matters to us.
At Técare, we believe your skincare experience should be empowering (and dare we say, exciting?!), not confusing or high-pressure. We lead with education, not TikTok fads. Because the truth is: most of us weren’t born knowing the difference between a gel cleanser and a balm—or how to build skin tolerance to actives like vitamin C. Or why your skin suddenly changed when you approached 40. We’re here to support you through every step of this journey. Because every Técare team member is also a woman over 40 going through the same things you are.
Our values
Knowledge First
We offer personal tutorials, guides, and straightforward answers—so you can make informed choices, not guesses.
Service, Not Sales
Our founder comes from a service-first retail background. You’ll never feel pushed to buy something just for the sake of it. Our goal is to share information through service, and if you feel inspired to buy something, that’s up to you.
Ethical & Effective
We choose Canadian-made, ethically produced skincare with clean ingredients and transparent sourcing. Note: “clean” beauty is not a regulated term, so we provide additional descriptions to give you the full picture. We select products with proven ethical standards of production, ingredients, and environmental sustainability.
Tailored for You
We focus on skincare for mature skin, not a one-size-fits-all approach. For some women, active ingredients are the way to go; for others, the focus is on moisture. We learn what you need, right now, and tailor the skincare routine for you.
Who We Serve
Técare is for women 40+ who want ethically-made Canadian skincare that understands their stage of life. Whether you’re navigating dryness, acne in your 50s, or want to protect your skin with a natural sunscreen that doesn’t leave a white cast, we’re here with curated, Canadian skincare and expert-led support.
